#designgoals

Cling to Freedom - Wanting freedom to create above all else.

graphic-design-santa-barbara

It's election season and you know what that means..... muting every commercial break.  Jokes aside, it means get informed and get out and vote.

Freedom (as listed in the Merriam-Webster Dictionary): the quality or state of being free: as

  a :  the absence of necessity, coercion, or constraint in choice or action  b :  liberation from slavery or restraint or from the power of another :  independence  c :  the quality or state of being exempt or released usually from something onerous<freedom from care>  d :  easefacility <spoke the language with freedom>  e :  the quality of being frank, open, or outspoken <answered with freedom>  f :  improper familiarity  g :  boldness of conception or execution  h :  unrestricted use <gave him the freedom of their home>

I feel eternally grateful for the freedoms that I have as an American and as an American Artist. Not being able to create the work I feel passionate about and purely enjoy doing would be heartbreaking, and it's happening to people all over the globe.  There are much larger world problems than people not having the freedom to create what they want, but what if every person in the world had the freedom of expression?  What do you think the world would look and sound like?  Building on the great tradition of freedom of expression is a privilege that I am thankful for.  Sharing and advocating for others to create is a privilege, and I have hope that one day freedom of expression will be encouraged to every person.

 

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IMPRESSIONS

Impressions: A strong effect produced on the intellect, feeling, conscience, etc.

Working in clay is a humbling reminder of how easy it is to make an impression.  It is also a reminder of the amount of skill it takes to create the desired impression.  Physical impressions are on almost every surface that we interact with: the grout lines in the floor we are standing on, the texture of the walls, the tread on the tires that take us from place to place.  Some of these impressions are more functional than decorative, but they all started by altering an object/surface/idea that was flat and non-descript.

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LookUp

Research.  Research.  Research.  To create with intent, you must have done some research on the subject matter or medium in which you are creating.  Sure creating with no purpose can be freeing and in the moment, but will that work have the lasting impression that all great work does?  Research can only help develop a thought or an idea, so why not use research to develop design too?

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DUALITY

Duality:  the quality or state of having two parts.

Duality.  Is there a better time to talk about duality than mid-week?  Just like in human nature, duality is a constantly reoccurring element of design.  Even in early religious art, the theme of duality is a focal point.

Duality in art and design makes a statement.  Sparking conversation can be an effective strategy in branding.  Although, make sure you are sparking the right conversation with your statement.

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SYMMETRY

Symmetry:  the quality of being made up of exactly similar parts facing each other or around an axis.

When something looks visually pleasing there is often a level of symmetry involved.  Perfect symmetry though, can confuse the eye.  Adding a focal point to direct the eye is essential if there is an element of focus that should be created.  Symmetry can also be lost if there is no object to focus on.  Don’t let perfect symmetry take over the image.  Let symmetry contribute to the overall goal, but not be the leading scorer.

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#DesignGoals

Goals: A desired result achieved by implementing a plan to reach a final objective.

What is the goal of your current design project?  The answer should come easily, but often it doesn't.  Design goals are often multi-faceted.  We can create work that solves on goal, but does it create problems in the larger picture?  Broadening your focus and critically solving each design challenge with the larger context in prospective, will save time and money.

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