Design By The Bottle
Duality: the quality or state of having two parts.
Duality. Is there a better time to talk about duality than mid-week? Just like in human nature, duality is a constantly reoccurring element of design. Even in early religious art, the theme of duality is a focal point.
Duality in art and design makes a statement. Sparking conversation can be an effective strategy in branding. Although, make sure you are sparking the right conversation with your statement.
Proximity Grouping: A special case of similarity grouping in which it is predicted that things which occur together in space will appear to belong together and those which are separated in space will appear to belong apart. It is grouping by similarity of location.
Contiguity Grouping: A special case of similarity grouping in which it is predicted that things which occur together in time will appear to belong together and those which occur at different times will appear to belong apart. It is grouping by similarity of occurrence in time.
Grouping is a vital tool in branding when trying to develop behavioral conditioning. When you have established behavioral conditioning, your customer knows what to expect from your brand; which can be anything from product attributes, brand mission, featured retailers, or brand values. The most successful brands have conditioned their customers to expectations.
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